THE BODY SHOP
WELCOME TO THE BODY SHOP.
Our story started in Brighton, England in 1976. It began with our founder, Dame Anita Roddick, and her belief in something revolutionary: that business could be a force for good. Following her vision, we’ve been rule breaking, never faking and change making for over 40 years.
PIONEERING SOCIAL CHANGE
Over 40 years ago, this kind of approach was ahead of the curve. With Anita’s passion for the planet and campaigning for causes, The Body Shop was always more than just a beauty brand. It had purpose – profit and principles working in harmony. Our products were never tested on animals and didn’t exploit anyone in making them. We worked fairly with farmers and suppliers, and helped communities thrive through our Community Fair Trade programme. Today, there are more and more brands following in our footsteps, and we’re glad to welcome them aboard. The world needs it.
BUSINESS AS A FORCE FOR GOOD
The Body Shop is rooted in activism, and our history of campaigning started in 1986. Anita teamed up with Greenpeace on the Save the Whale campaign to fight the cruel practise of whaling, promoting jojoba oil as a substitute for sperm whale oil, which was used widely in cosmetics at the time. We started big. We started as we meant to go on. Today, we’re a trusted global brand with decades of successful activism behind us, and we’re in a unique position to voice millions of customers’ concerns and take our causes to decision makers around the world, to secure long-term positive change.