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Separated from HUGO BOSS and became an independent product line since 1993, HUGO focuses on young people who want to define their personal style. HUGO’s collections feature the dramatic cuts, clean designs and cool accents that go beyond the usual standards, including tailored and streetwear with a radical look to style.

With tailoring at its core and inspiration from streetwear, HUGO questions long-standing notions of men and women’s fashion, thereby designing clothes for those who are leading trends. When it comes to style, HUGO is free from any constraints and always pursues a single statement: to be his true self.

Brand location HUGO
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