Highlands Coffee® was established in 1999 and born out of love for Vietnam, its coffee and its communities. The spirit of community is in our Vietnamese DNA. Since the beginning, our goal has been to serve and uplift society by enriching human connections and social togetherness. Today, with hundreds of stores in Vietnam and abroad, we serve more than just coffee. We stand for a place of belonging. We act as the hub that brings people together, placing Highlands Coffee® at the heart of communities everywhere.