What started out as a small company selling polo shirts to tennis players in 1952 has grown into a global brand inspired by music – our “subculture” - and the street. Whilst the range has expanded to include apparel, footwear, and accessories for men, women, and children, the polo shirt remains at the core of what we do. Always at the heart of the brand is the Laurel Wreath – our symbol of success and excellence across all that we do.
The Fred Perry Shirt has stood the test of time for 70 years. It’s our past, our present, and our future. That’s why we’re looking at ways to reduce its impact on the planet. We don’t claim to be perfect, but we’re working towards becoming the most responsible version of ourselves